The invite to this focus group came about by being registered on the Light Speed Consumer Panel and if you are interested in getting invited to more of these then make sure you join the top 5 survey panels.
When these marketing research companies get a job like this one they will assemble a survey panel based around a set of demographics that their client is interested in as customers. Typically they will use the data that you have supplied in your profile to work out whether you fit the survey panel and then get in contact with you.
They rang me up while I was away in Adelaide last week and after a quick round of screening questions, I was locked in for the a session on the following Tuesday night.
When you show up to the venue they check off your name and with a group of other people you go into a room where there is a faciliatator and you discuss the product and give your opinion on it and the advertising /marketing for the product.
At the end of the session they give you an envelope with the cash in it, and youre away....
